From “AI Daiso” to a Leading B2B AI Agent Company: Strategic PR Drives 4.7x Growth in Media Coverage and Builds Series A Momentum
Repositioning DALPHA as a leading enterprise AI agent company and driving a 4.7x increase in monthly media coverage while building momentum for Series A funding in just eight months.
Summary
As generative AI rapidly flooded the market, emerging startup DALPHA faced the challenge of making its technology and expertise stand out.
LinkUp repositioned DALPHA beyond the vague “AI Daiso” label, establishing it as a leading AI agent company for enterprise AX.
As a result, monthly media coverage increased 4.7x in just eight months, helping DALPHA build strong brand momentum ahead of its Series A funding.
Challenge
As an early-stage startup with strong technical capabilities, DALPHA faced a significant challenge in establishing a clear market position and communicating its expertise.
In a rapidly expanding AI market, DALPHA lacked a distinct industry position, while labels such as “AI Daiso” and “AI Studio” diluted its identity as a B2B solution provider.
As an early-stage company, DALPHA had limited revenue figures and major customer case studies that could be publicly shared with the media. Its media coverage was also largely focused on events, recruitment, and educational programs, making it difficult for journalists to fully understand the company’s expertise.
Establish a clear industry position beyond the vague “AI Daiso” label
Build credibility despite limited publicly available revenue and customer references
Shift from event-driven coverage to expertise-led communications
Strategy
LinkUp repositioned DALPHA from an early-stage startup seeking investment to an AI agent company delivering solutions for enterprise AX.
Replacing the 'AI Daiso' image, we defined Dalpha as an AI agent company responsible for enterprise AX and emphasized its B2B enterprise expertise.
Instead of abstract technical descriptions, we foregrounded customer results such as a 10% increase in conversion rate and a 75% reduction in quotation time, while leading the conversation on AI agents as essential to business survival.
- 1.
Redefining the Positioning
We moved beyond the vague “AI Daiso” image and positioned DALPHA as a leading AI agent company for enterprise AX, highlighting its B2B and enterprise expertise.
- 2.
Demonstrating Customer Success Through Data
Rather than relying on abstract technology claims, we highlighted measurable customer outcomes, including a 10% increase in conversion rates and a 75% reduction in quotation time.
- 3.
Shaping the Market Narrative & Executive Profiling
We positioned AI agent adoption as an increasingly critical business priority while highlighting the capabilities of DALPHA’s four founders to strengthen its profile as a promising AI company in the investment market.
Repositioning as an AI agent company responsible for enterprise AX
Using customer success metrics including 10% conversion growth and 75% faster quotations
Building an AI blue-chip image through market leadership and executive profiling
Key Achievements
Total media coverage increased from 62 to 194 articles, a 213% increase, while average monthly coverage grew from 5.1 to 24.25 articles, a 4.7x increase.
DALPHA secured in-depth interviews and feature coverage across major media outlets including Maeil Business Newspaper, Seoul Economic Daily, and Edaily. Its leadership team was also recognized through the Forbes Asia 30 Under 30.
DALPHA has worked with more than 160 companies across 400+ AI projects, including Amorepacific, KT Commerce, and SK Stoa. The company also established a Los Angeles office to expand into the global B2B AI agent market.
213% increase in total media coverage, from 62 to 194 articles
4.7x increase in average monthly media coverage, from 5.1 to 24.25 articles
In-depth interviews and feature coverage across major media outlets, alongside Forbes Asia 30 Under 30 recognition
160+ companies served and 400+ AI projects delivered, with expansion into the U.S. through a Los Angeles office
