Beyond “The Moment of Signing” to “The Entire Contract Lifecycle”: Expanding Modusign’s Leadership in E-Signatures into an AI-Powered Contract Management Story

Modusign is expanding beyond its position as Korea’s leading electronic signature and e-contract platform to establish itself as an AI-powered contract lifecycle management (CLM) company and a key partner for public-sector AX transformation.

With no dedicated PR resources, Modusign had relied primarily on one-off press release distribution. Ahead of its 10th anniversary and the official launch of its CLM solution, Modusign partnered with LinkUp to redefine its brand positioning in the media and communicate its broader vision for growth.

Modusign needed to communicate its evolution from Korea’s leading electronic signature company to an AI-powered CLM company, while strengthening its position as a trusted AX partner for the public sector. The company also aimed to use its 10th anniversary as an opportunity to hold a press conference and establish a broader media agenda.

The challenge was to build on Modusign’s strong existing brand awareness while establishing a new identity centered on AI-powered CLM expertise. At the same time, the company needed to extend its credibility beyond its established presence among enterprises and startups and build trust as a public-sector AX partner across legal validity, security, and document reliability.

The 10th anniversary press conference needed to go beyond celebrating past achievements and establish a media agenda around Modusign’s future growth and IPO vision.

• Expand Leadership in Electronic Signatures into AI-Powered CLM Expertise

• Build Trust as a Public-Sector AX Partner

• Connect the 10th Anniversary Momentum to Future Growth and IPO Vision

LinkUp reframed Modusign’s communication around a clear evolution: from paper documents to electronic documents, and from electronic signatures to AI-powered contract management.

We led the 10th-anniversary press conference to communicate the mid- to long-term vision, AI technology roadmap, and IPO plan.

A sequence of the Upstage MOU, law-firm partnerships, AI voucher programs, and ISO security certification—alongside CEO and CTO interviews and market data—demonstrated AI CLM and B2B SaaS leadership.

1. 1.

   Setting the Agenda Through the 10th Anniversary Press Conference

   We planned and led Modusign’s 10th anniversary press conference to communicate its long-term vision, AI technology roadmap, and IPO plans to the media.

2. 2.

   Connecting B2B Tech with AI Leadership

   We strategically leveraged AI partnerships, law firm collaborations, AI-related voucher programs, and ISO security certifications to reinforce Modusign’s position as an AI-powered CLM company.

3. 3.

   C-Level Spotlight

   We expanded executive media opportunities beyond the CEO to include the CTO, demonstrating Modusign’s technical depth and expertise in B2B SaaS and AI.

4. 4.

   Proving Leadership Through Data

   We leveraged market data—including cumulative business customers, users, and signed documents—to demonstrate Modusign’s established leadership in electronic signatures and its potential for continued growth.

• 10th-anniversary agenda for vision, AI roadmap, and IPO

• B2B tech leadership through AI, legal, and security partnerships

• CEO and CTO interviews backed by market data

Since beginning its partnership with LinkUp in August 2025, Modusign generated more than 265 media mentions over approximately one year, averaging around 22 articles per month, significantly shifting its media positioning.

Its 10th anniversary press conference in December 2025 generated coverage across approximately 40 major media outlets, highlighting the company’s growth vision and IPO plans. Compared with the period before the partnership, media coverage increased by more than 6x. The Upstage MOU news generated 20 media reports, while the Korea Energy Agency supply agreement generated 18.

We secured CEO and CTO interviews across 17 major media outlets—including Chosun Ilbo, Hankook Ilbo, Asia Economy, and AI Times—demonstrating Modusign’s technical expertise and strengthening its positioning as an AI-powered CLM solution and public-sector AX transformation partner.

• 265+ media mentions over approximately one year, averaging around 22 per month

• 40 major media outlets covered the company’s growth vision and IPO plans following its 10th anniversary press conference

• 6x+ increase in media coverage compared with the period before the partnership

• 17 major media outlets featured CEO and CTO interviews